VP, Outreach and Engagment

Company: Local Government Federal Credit Union
Location: Raleigh
Posted on: February 1, 2025

Job Description:

Description:
LGFCU & CIVIC'S CULTURE Our organizations believe we can all do well by doing good. We value the contributions of diverse minds and prioritize the success and wellbeing of our employees. We also believe every person in our organization plays a role in supporting a healthy environment and helping to achieve our goal of prosperity for all. To this end, we recruit bright, energetic, and talented people to be members of our team. In return, we offer a dynamic workplace that presents opportunities for professional advancement and individual growth. We strive to always display integrity, self-awareness, courage, and respect for one another while continuing to seek opportunities to learn. We really believe that when our employees succeed, our community wins.

ABOUT THE POSITIONThe VP, Outreach and Engagement plays a key role in implementing membership development solutions that favorably project the Credit Union's image and best support members' changing financial needs. This individual will create member engagement strategies to align with Civic's organizational goals while ensuring member education and satisfaction in various territories across North Carolina. The VP of Outreach and Engagement will design member expansion and retention strategies best suited for membership territories and evaluate the ongoing success of membership engagement programming.
NORMAL DAY-TO-DAY WORK

• Influence and lead the long-term vision and goals for the Credit Union's engagement strategies that drive and create member satisfaction. Align member education and relationship development strategies with organizational objectives.
• Manage and regularly report engagement programming performance. Develop member management tools, practices, policies, and metrics to help internal departments understand specific member feedback. Direct the programming roadmap as business and member needs change.
• Work with Engagement Officers to continually evaluate territory management. Design and implement territory-based member education strategies to build connections and foster relationships between members and Civic.
• Maintain a deep understanding of our members' needs. Monitor and incorporate member sentiment as it relates to product and service offerings. Coordinate membership development efforts to ensure products and services are delivered to meet member needs and financial goals.
• Provide leadership and direction for member recruitment, retention, advocacy and impact. Oversee the strategic direction of ongoing engagement programs that strengthen member relationships and attract new members while encouraging advocacy and creating impact.
• Lead the Engagement Team and align team initiatives with the organization's strategic vision. Oversee performance and effective management of Engagement Officer staff members. Develop team roadmaps to achieve departmental goals.
• Provide mentorship, guidance, and resources to ensure impactful member outreach and engagement. Set clear performance expectations, offer constructive feedback, and foster a culture of accountability, collaboration, and exceptional member service.
• Manage strong cross-functional collaboration with internal teams including Creative Services, Partnerships and Volunteer Outreach, and Branding and Design. Collaborate with senior leadership to ensure alignment of member development activities.
• Display integrity, self-awareness, courage, and respect for staff while ensuring learning agility and flexibility communicating and delegating effectively for staff.
• Display integrity, self-awareness, courage, and respect for staff while ensuring learning agility and flexibility communicating and delegating effectively. Work effectively, collaboratively, and creatively in a team-oriented environment both internally and externally.
• Take ownership for actions, decisions, and results; openly accept feedback and demonstrate both the willingness and ability to improve. JOB QUALIFICATIONSHere are a few skills you MUST have to be qualified for this position.
• Minimum 10 - 12 years' experience in marketing, business development, sales, or related field.
• Minimum 4 - 6 years' experience working for a financial institution, including 3 - 5 in management.
• Demonstrated expertise in developing membership development solutions with a strong service orientation.
• Ability to function in a Consumer business office environment and utilize standard office equipment including but not limited to: PC, copier, telephone, etc.
• Ability to lift a minimum of 25 lbs. (file boxes, computer printer).
• 50% in-state travel is required, which includes overnights and weekends.
  Here are a few qualities we'd LIKE for you to have to make you more suited for this position.
• BA/BS in Marketing, Communications, or related field.
• 3 - 5 years' Credit Union experience.
  If you have questions about this position description, please feel welcome to ask. You can reach our HR at:LGFCU Human Resources3600 Wake Forest Rd, Raleigh, NC 27609careers@lgfcu.orgRequirements:
  
  
  
  
  
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Keywords: Local Government Federal Credit Union, Durham , VP, Outreach and Engagment, Executive , Raleigh, North Carolina