Director, Digital Marketing & Technology
Company: Grifols
Location: Durham
Posted on: April 1, 2025
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Job Description:
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Would you like to join an international team working to improve the
future of healthcare? Do you want to enhance the lives of millions
of people? Grifols is a global healthcare company that since 1909
has been working to improve the health and well-being of people
around the world. We are leaders in plasma-derived medicines and
transfusion medicine and develop, produce and market innovative
medicines, solutions and services in more than 110 countries and
regions.
This role will be based at our corporate office in RTP, NC or our
office in Boca Raton, FL, offering a flexible hybrid work
schedule.
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The Head of Digital Marketing and Technology will lead the digital
transformation efforts at Grifols Plasma. This role involves
overseeing the development and execution of digital strategies that
align with business goals, enhance customer engagement, and drive
growth. The ideal candidate will be a forward-thinking leader with
a passion for innovation and a proven track record in digital
marketing and technology.
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Oversee all digital touchpoints across channels, including CRM,
social media, web/app, ensuring coherence and impact.
Manage digital marketing campaigns (SEO, SEM, social media, email
marketing, content marketing) to increase brand visibility,
engagement, and conversion.
Understand and enhance business metrics through the attribution
model.
Manage third-party providers and agencies.
Lead a team of digital specialists, fostering a collaborative and
results-driven environment.
Collaborate with internal teams to integrate digital marketing
efforts into the broader organizational strategy.
Create and maintain strong relationships with external partners and
vendors.
Report to senior management on digital performance, KPIs, and the
impact of digital initiatives on business growth.
Lead the creation of engaging, data-driven content to enhance the
digital presence and support customer engagement.
Ensure all digital initiatives enhance the donor journey, improving
satisfaction and retention through personalized experiences.
Drive continuous improvement in digital tools to meet business
requirements and scale as the company grows.
Collaborate with IT and development teams to ensure seamless
integration and operation of digital systems.
Stay up-to-date with digital innovations such as AI/ML to improve
donor insights and experiences.
Lead digital innovation initiatives to implement cutting-edge
technologies and platforms.
Develop and nurture a high-performing digital team through
coaching, training, and professional development.
Drive cultural change within the organization, fostering a
digital-first mindset.
Oversee digital risk management, ensuring data privacy,
cybersecurity compliance, and reputation management
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Knowledge, Skills & Abilities
Analytical Skills: Advanced data management, execution, and
conclusion of analysis.
Critical Thinking: Quickly acquires industry and company-specific
technical skills and knowledge, open to change, and experiments
with solutions.
Results Delivery: Consistently high performer, results-oriented,
agile decision-making, and proposing improvement actions.
Influence and Negotiation: Uses persuasion skills to influence
others' decisions with confidence and firmness.
Leadership: Direct and tolerant with others, listens, and seeks to
understand the interests of all divisions and areas before
acting.
Teamwork: Collaborates with others, forms part of a group, and
works across areas prioritizing collective interests over personal
ones.
Effective Communication: Actively listens, asks the right questions
to move goals forward, and expresses ideas clearly and
concisely.
Dynamism and Energy: Works hard in changing situations with diverse
stakeholders, maintaining productivity.
Adaptability and Flexibility: Recognizes and is open to constantly
changing circumstances, adjusts behavior when necessary.
Learning and Continuous Improvement: Focuses on developing personal
and professional knowledge, skills, and abilities to grow and
improve continually.
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Education & Experience
Required: Bachelor's degree in Business Administration, Economics,
Digital Marketing, Engineering, or a related field.
Preferred: Advanced degrees or certifications in relevant areas,
professional experience in the pharmaceutical or related industry,
and experience in engaging and managing third-party provider
10 years of experience in Digital Transformation & Innovation,
ideally in both marketing and business. Experience in managing paid
media campaigns, interdisciplinary teams, and familiarity with
analytics tools (e.g., Google Analytics, Salesforce). Previous
experience in customer experience platforms and donor loyalty
programs.
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We offer benefits including medical, PTO, up to 5% 401K match, and
tuition reimbursement. We are committed to offering our employees
opportunities for professional growth and career progression. Even
though we are a global healthcare company with employees in 30
countries, Grifols prides itself on its family-like culture. Our
company has more than tripled its workforce in the last 10 years -
we're growing, and you can grow with us!
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#biomatusa
#app
#LI-KS1
#LI-Hybrid
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Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active,
nonexpired, Grifols Agency Master Services Agreement with the
Grifols Talent Acquisition Department. Additionally, agencies may
only submit candidates to positions that they have been engaged to
work on by a Grifols Recruiter. All resumes must be sent to a
Grifols Recruiter under these terms or they will be considered a
Grifols candidate.
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Grifols provides equal employment opportunities to applicants and
employees without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, protected veteran
status, disability or any other characteristic or status protected
by law. We will consider for employment all qualified Applicants in
a manner consistent with the requirements of applicable state and
local laws
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Location: -NORTH AMERICA : USA : NC-RTP
NORTH AMERICA : USA : FL-Boca Raton:USHOME - Home Address -
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Keywords: Grifols, Durham , Director, Digital Marketing & Technology, Executive , Durham, North Carolina
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