Associate Director, Marketing Analytics
Company: Grifols
Location: Durham
Posted on: January 25, 2025
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Job Description:
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Would you like to join an international team working to improve the
future of healthcare? Do you want to enhance the lives of millions
of people? Grifols is a global healthcare company that since 1909
has been working to improve the health and well-being of people
around the world. We are leaders in plasma-derived medicines and
transfusion medicine and develop, produce and market innovative
medicines, solutions and services in more than 110 countries and
regions.
This role will be based at our corporate office in RTP, NC offering
a flexible hybrid work schedule.
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The Head of Marketing Analytics will play a crucial role in
transforming data into actionable insights to drive business
success. This role requires a strategic thinker with expertise in
data analytics, advanced modeling, and business intelligence. The
ideal candidate will lead high-performing teams, collaborate
cross-functionally, and leverage analytics to shape decision-making
across the organization
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Provide insights on customer segmentation, lifetime value, and
behavior to inform marketing strategies.
Identify trends and opportunities in data to inform strategic
decision-making for growth and retention.
Define and execute the analytics roadmap, aligning it with overall
marketing and business goals.
Develop predictive models to forecast customer behavior, campaign
outcomes, and market trends.
Leverage AI and machine learning techniques to uncover deeper
insights and enhance predictive accuracy.
Use analytics to recommend optimal budget allocations across
channels and campaigns for maximum impact.
Use advanced analytics to identify opportunities for increasing
donor retention and optimizing plasma collection strategies across
centers.
Develop donor-centric analytics frameworks to track and improve
donor satisfaction, engagement, and retention.
Conduct scenario analyses to evaluate the potential outcomes of
various marketing strategies and recommend the best course of
action.
Analyze competitor performance and market positioning to identify
areas for differentiation and strategic advantage.
Work closely with marketing teams to design data-driven campaigns
that enhance donor outreach and engagement.
Drive cultural change by promoting the adoption of analytics as a
core function across all levels of the organization.
Create tailored reports and presentations for different levels of
stakeholders, translating complex data into clear and actionable
insights.
Build and maintain dashboards and reporting tools to provide
real-time insights into key performance metrics.
Ensure analytics processes adhere to data privacy laws and industry
regulations, fostering trust among donors and stakeholders.
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Knowledge, Skills & Abilities
Analytical Skills: Advanced data management, execution, and
conclusion of analysis.
Strategic Vision: Ability to align analytics initiatives with the
organization's long-term goals and donor-centric strategies.
Critical Thinking: Quickly acquires industry and company-specific
technical skills and knowledge, open to change, and experiments
with solutions.
Storytelling: Translates complex analytics findings into compelling
narratives for stakeholders.
Results Delivery: Consistently high performer, results-oriented,
agile decision-making, and proposing improvement actions.
Influence and Negotiation: Uses persuasion skills to influence
others' decisions with confidence and firmness.
Leadership: Direct and tolerant with others, listens, and seeks to
understand the interests of all divisions and areas before
acting.
Teamwork: Collaborates with others, forms part of a group, and
works across areas prioritizing collective interests over personal
ones.
Effective Communication: Actively listens, asks the right questions
to move goals forward, and expresses ideas clearly and
concisely.
Dynamism and Energy: Works hard in changing situations with diverse
stakeholders, maintaining productivity.
Adaptability and Flexibility: Recognizes and is open to constantly
changing circumstances, adjusts behavior when necessary.
Learning and Continuous Improvement: Focuses on developing personal
and professional knowledge, skills, and abilities to grow and
improve continually
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Education & Experience
Bachelor's degree in Data Science, and or in Statistics, Economics,
Computer Science, Marketing Analytics, or a related field. -
Advanced degrees or certifications in relevant areas are a plus
Fluent in Spanish is a plus
8 - 10 years of experience in data analytics, marketing analytics,
or business intelligence roles, with at least 3-5 years in a
leadership position.
Strong expertise in PowerBi, Google Analytics and other data
analysis and modelling tools.
Experience in creating and managing predictive and prescriptive
models to drive business decisions. Professional experience in the
pharmaceutical or related industry is a plus.
Experience in designing and implementing analytics for customer
loyalty or retention programs is a plus.
Expertise in SQL, Python, R, or additional data analysis and
modelling tools is also a plus.
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We offer benefits including medical, PTO, up to 5% 401K match, and
tuition reimbursement. We are committed to offering our employees
opportunities for professional growth and career progression. Even
though we are a global healthcare company with employees in 30
countries, Grifols prides itself on its family-like culture. Our
company has more than tripled its workforce in the last 10 years -
we're growing, and you can grow with us!
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#LI-KS1
#LI-Hybrid
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Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active,
nonexpired, Grifols Agency Master Services Agreement with the
Grifols Talent Acquisition Department. Additionally, agencies may
only submit candidates to positions that they have been engaged to
work on by a Grifols Recruiter. All resumes must be sent to a
Grifols Recruiter under these terms or they will be considered a
Grifols candidate.
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Grifols provides equal employment opportunities to applicants and
employees without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, protected veteran
status, disability or any other characteristic or status protected
by law. We will consider for employment all qualified Applicants in
a manner consistent with the requirements of applicable state and
local laws
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Location: -NORTH AMERICA : USA : NC-RTP:USNC0001 - RTP
NC-Headquarters -
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Keywords: Grifols, Durham , Associate Director, Marketing Analytics, Executive , Durham, North Carolina
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