Director, Marketing Capabilities

Company: Disability Solutions
Location: Durham
Posted on: April 10, 2025

Job Description:

Site Name: Durham Blackwell Street, Philadelphia Walnut StreetPosted Date: Apr 8 2025Job DescriptionGSK is continuing to become a more data-driven customer centric organization where we are focused on building marketers' foundational technical capabilities and supporting the marketing organization to enable improvements in our ways of working. To ensure these important initiatives are successful, we are adding four business-unit-aligned roles (Vaccines, Specialty, Oncology, and Anti-Infective & Respiratory), Marketing Capabilities Directors, to the Strategic Operations & Capabilities team. Reporting to the Head of Marketing Capabilities, these roles will support Marketing leaders and their teams, serving as the single point of contact for Brands to the Marketing Transformation Program initiatives, including Insights & Analytics, Marketing Operations, and Digital, Data and Tech teams. They will assist Marketing Leadership in developing and executing their business unit (BU) Marketing Transformation and Capability plans and ensure readiness for future tools and capabilities based on brand needs and readiness from the more forward-looking product and capability workstreams. For these roles we are looking for dynamic leaders with strong marketing expertise. The incumbents will be subject matter experts on the fundamentals of marketing, understand GSK's vision to build a best-in-class marketing organization and therefore pull through objectives aimed at developing marketers to reach their full potential. The role requires a high degree of change-leadership.This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...

• Have a deep understanding of and the ability to coach/lead marketing teams on the 'GSK way' of marketing - inclusive of tools/frameworks/capabilities, ensuring that each BU operates as a part of a singular marketing organization
• Ensure commercial marketing leaders and their teams get the most out of the resources available to drive excellence in marketing capability within their function
• Develop & Update Business Unit Capability Plans w/ brands (part of Ops Planning and Assessment Process w/Leaders)
• Support and empower Brand Leadership to drive tactical implementation of capability plans, identifying key knowledge/skill gaps and working with enterprise teams to build consistent and scalable solutions to address them
• Identify enterprise gaps and appropriate resources, training, coaching, mentoring, etc., to close gaps across US Commercial collectively
• Identify Business Unit / Brand specific needs then work with our external partners and internal stakeholders on the creation and pull through of appropriate training.
• Provide feedback to GSK SMEs (Digital, Data and Tech, Insights & Analytics and Marketing Operations) to what is working/not working in processes.
• Update program tools, training, reporting for ongoing optimization.
• Schedule and assist leaders with assessment process, scoring and reporting. Assessment is done by leaders but supported by Capability Lead
• Assist in identifying and measuring key performance indicators for the efficacy of the marketing excellence function and for the effective utilization of the marketing capability framework within their assigned Business Unit.
• Bring an outside in view to marketing excellence at GSK through participation in conferences and other industry sources/activities
• Outwardly role models GSK's cultural pillars through the execution of their work.Why you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:
  • Bachelors degree
  • 5+ years of marketing experience in one or more of the following (E.G., biopharma, life sciences, consumer package goods, financial services)Preferred Qualifications:If you have the following characteristics, it would be a plus:
    • Advanced degree (MBA in marketing)
    • A comprehensive understanding of advanced marketing concepts including market analysis, consumer behavior, branding, positioning, and strategic planning
    • Proficiency in utilizing a wide range of marketing tools and techniques such as advanced digital marketing platforms, analytics tools, automation software, and CRM systems.
    • Demonstrated strong communication and project management skills
    • Demonstrated experience leading and delivering on projects
    • Experience understanding and leading Change initiatives
    • Experience managing cross-functional teams in a matrixed organization with multiple stakeholders at varying levels of the organization
    • Functional diversity in a commercial biopharma environment (E.G., Marketing, Finance, Analytics, etc.)
    • Therapeutic Area/Brand Lifecycle Diversity
    • Global experience in a marketing function
    • People management#LI-GSKPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

Keywords: Disability Solutions, Durham , Director, Marketing Capabilities, Advertising , Durham, North Carolina