Senior Lifecycle Marketing Manager
Company: VirtualVocations
Location: Fayetteville
Posted on: January 21, 2025
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Job Description:
A company is looking for a Senior Lifecycle Marketing Manager to
develop and execute lifecycle programs that engage and educate
customers.
Key Responsibilities:
Develop and manage lifecycle programs across the customer journey,
from onboarding to referral
Execute email, in-app, SMS, and push campaigns, including writing,
building, and reporting
Lead creative development for channel assets and identify new
automation trends for continuous improvement
Required Qualifications:
5+ years of experience in consumer lifecycle marketing, preferably
in mobile app or technology sectors
Extensive experience with email, push notifications, SMS, and
in-app messaging
Strong analytical skills with a focus on data-driven
decision-making
Experience with marketing automation tools, such as Braze
Ability to work autonomously in a fast-paced environment and
collaborate with diverse teams
Keywords: VirtualVocations, Durham , Senior Lifecycle Marketing Manager, Advertising , Fayetteville, North Carolina
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